The Right Words, Right When You Need Them.
Empathy phrases, product pitches, objection handlers, and discovery questions — all in one place so you never lose momentum on a call.
Empathy & De-escalation
Use these when a customer is frustrated, upset, or needs to feel heard before you can solve anything.
I can imagine how frustrated you must be. Let me figure out how we can fix this for you right now. I definitely will make sure that it gets resolved.
I hear your concern, and I can see why you're upset. Thank you for explaining what happened. Let me check this for you now.
I can hear how upsetting this situation is, and I truly apologize for the inconvenience. Your concern is important, and I'm here to help you get this sorted out.
Survey Spiel
Deliver this near the end of every call to set up the post-call survey.
Great! At the end of this call, you will receive an email with a short survey about your overall experience with us today. We would appreciate it if you could provide us your feedback.
General Discovery Questions
Use these early in the call to understand the customer's business before recommending anything.
Tell me a little bit about your business?
Did you build the site yourself or did someone build it for you?
What exactly are you trying to achieve with your site?
What have you done to promote your business? Can be traditional or online.
Are you familiar with SEO or is this a newer field for you?
Website Design Service (WDS)
Scripts and objection handlers for selling the Website Design Service.
Do you currently have a website?
When was your website last redesigned or updated?
Are you satisfied with how your website looks and performs today?
If your website looked more professional and generated more leads, would that be valuable to your business?
Website Security
Scripts for positioning Website Security — firewall, malware scanning, SSL, and backups.
Have you noticed any unusual activity on your website, such as slow loading times or unexpected content?
What measures do you currently have in place to protect your website data and customer information?
How frequently do you back up your website data?
How would a downtime from a potential security breach affect your business operations?
Advanced Email Security (AES)
Scripts for positioning AES — phishing protection, encryption, and real-time monitoring.
How confident do you feel about the security of your current email system?
Have you ever had issues with spam or phishing attempts in your email inbox?
What measures do you currently have in place to encrypt sensitive information sent via email?
How do you and your team handle potential threats detected in emails?
Are there any challenges you're facing with your current email filtering or managing quarantined emails?
Email Backup
Scripts for positioning Email Backup — protecting against accidental deletion, ransomware, and account issues.
What email platform are you currently using — Microsoft 365, Google Workspace, hosted email, or something else?
Who is responsible for restoring lost or deleted emails?
Have you ever had users accidentally delete important emails?
Have you ever lost emails due to account issues, sync errors, migration problems, or user mistakes?
Email Archiving
Scripts for positioning Email Archiving — retention, compliance, and access during downtime.
How are you currently storing and managing old emails?
Do you have an email archiving solution in place today?
What are the biggest challenges you face with email storage or retrieval?
If your email system goes down, can users still access historical emails?
Business Email (Microsoft 365)
Scripts for positioning Business Email — professional domain-based email powered by Microsoft 365.
Are you using free email accounts or professional domain-based email like [email protected]?
Who manages your email accounts and settings today?
Do you feel your current email setup gives customers a professional impression?
Website Care
Scripts for positioning Website Care — ongoing maintenance, expert support, and security management.
I understand that customizing your website can sometimes be a bit tricky. That's where our Website Care plan can really make a difference! With our Website Care services, you'll get expert assistance for not only website customization but also continuous support to keep everything running smoothly. It includes a personal website consultant for tailored advice, regular website updates and maintenance, and quick support to resolve any issues you might encounter.
Our Website Care service provides full management of all website technical details, ensuring that your site runs smoothly so you can focus on your business. You have a team of experts ready to help troubleshoot any issues, perform updates, and ensure optimal website performance. The service includes proactive security measures, backups, and SEO optimization to help drive more organic traffic to your business.
Airo AI Builder
Scripts for positioning Airo — the AI-powered website and app builder.
With Airo, you can transform your ideas into a fully functional site or app in just minutes. No coding skills required! Your site can have secure logins, a built-in database, and business-friendly features right from the start.
Save on hiring developers or designers. Airo AI Builder offers everything you need in one package, including hosting, domain management, and more. Simply describe what you want, and watch as Airo brings it to life.
Airo is perfect for small businesses, freelancers, and startups eager to have an online presence without the technical complexity. Whether you're launching your first site or looking to move quickly from idea to reality, Airo AI Builder sets you up for success.
Domain Protection
Scripts for positioning Domain Protection — preventing unauthorized transfers, DNS changes, and accidental expiration.
Do you know if anyone has registered lookalike domains using your brand?
If we identified risky lookalike domains, would you want a strategy to monitor or block them?